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The Challenge
In the face of declining results and waning morale, Barclays Africa Absa needed a transformative approach to re-energize their workforce and build momentum for a positive shift. The task was to create an engaging roadshow that would travel across multiple African countries, reaching thousands of staff members, and rallying them around the bank’s ambition to reclaim their position as the top bank in Africa.
A Knockout Strategy by Mann Made
Mann Made stepped up to the challenge with a bold and dynamic concept that proved no brief is too complex. Here’s how we delivered a knockout event:
1. Thinking Outside the Box: We embraced the theme of the Undisputed Heavyweight Banking Champion of Africa, inspired by the legendary Rumble in the Jungle boxing match between Muhammad Ali and George Foreman. This theme symbolized the bank’s fight to regain its top position and resonated deeply with staff.
2. Immersive Stage Design: We constructed an authentic boxing ring as the stage, creating an immersive and visually striking centerpiece that set the tone for the entire event.
3. Crafting a Powerful Narrative: Our six-scene narrative featured live-action performances, archival footage, and video recreations of Ali’s underdog victory over Foreman. This compelling storyline connected business challenges to Ali’s perseverance and strategic brilliance.
4. Engaging Presentations: Throughout the event, key Barclays staff delivered concise, impactful presentations on how Ali’s strategies could be applied to drive success within the bank. These presentations provided actionable insights and motivated the audience.
5. High-Energy Entertainment: To maintain an electrifying atmosphere, we incorporated dynamic dance performances and uplifting music, culminating in an Africanized rendition of Katy Perry’s “Roar” for the grand finale.
The Outcome
The roadshow was a resounding success, injecting energy and enthusiasm into venues across Africa. It reignited the staff’s passion and commitment, fostering a unified drive towards the bank’s goals. The event’s excellence was recognized with a Silver Loerie award in the ‘live events’ category.
Ready to Transform Your Event?
Looking to create an unforgettable event that inspires and energises? The experts at Mann Made are ready to turn your vision into reality. Contact us at Sales@mannmade.co.za and let our innovative team bring your event to life.